We Are the First to Digitize Türkiye's Roadside Assistance Industry
yoldadestek.com is Türkiye's first AI-powered roadside assistance application, developed by ESM Mobil Teknoloji A.Ş. We are rebuilding traditional and inadequate roadside assistance processes from the ground up with speed, transparency, and 100% local technology.
ESM Mobil Teknoloji A.Ş.
Our field of activity covers the automotive sector, transportation technologies, mobility solutions, and AI-based operations systems. Our goal is to bring Türkiye's fragmented roadside assistance industry into a centralized, auditable digital standard.
Our Mission
To deliver the fastest, most reliable, and most transparent service to every stranded driver regardless of location, time, or conditions. To remove uncertain pricing and safety concerns and turn a stressful event into a positive experience.
Our Vision
Starting from Türkiye, to fully digitize the roadside assistance industry with the AI algorithms we develop. We want to be the most trusted technology partner not only for drivers, but also for tow operators, battery technicians, insurers, and automotive leaders.
Our Values
We see technology not just as an operational tool but as the foundation for building trust. Radical transparency, a human-centered approach, and innovation are our compass with every step we take — from software to the field.
Our venture is supported by Bilgiyi Ticarileştirme Merkezi (BTM), an affiliate of the Istanbul Chamber of Commerce (İTO).
The Principles That Define Us
At yoldadestek.com we stay loyal to the principles that define us at every step — from our software architecture to our field operations.
Transparency
No hidden costs, no surprises. Everything is on your screen.
Trust
Only certified, approved, and audited partners.
Local
100% local capital — we know these roads.
Innovation
Technological solutions to problems — not traditional ones.
The Technology That Sets Us Apart
AI-Powered Operations
Our system runs not on manual dispatchers or call-center routing but on smart algorithms processing live location and traffic data. The team that can reach you fastest is identified in milliseconds.
24/7 Always-On Infrastructure
Our servers and operations center are architected to "High Availability" standards to deliver uninterrupted service every second of every day, 365 days a year.
Dynamic Pricing Engine
We are putting an end to the industry's biggest issue — arbitrary pricing. Our system calculates distance, vehicle type, and road conditions to deliver the fairest price without human intervention.